Shopify Leadpages And AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you have the power to market the store in the way you wish to.

On paper, it could appear straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.

Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Shopify Leadpages And AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product based in HTML templates. Being a platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the data through their statistics.

Shopify Leadpages And AWeber

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern style. You can change the color, font, or style. If you are able to code your own template also works.

RSS for Email Templates

For those running a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.

There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.

So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements taking away from the registration form. All it does is allow users to provide their information.

You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and is used to determine the best option for any future newsletters.

It’s possible to find details like CTA in the event that you change an element or design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you’ll need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select and mix segments.

The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The data you collect this way can be utilized for future campaigns. Depending on what they do you could make use of Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Shopify Leadpages And AWeber

If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts with the form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process , so that you don’t experience the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation by the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Shopify Leadpages And AWeber

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to essential vital features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you make.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Frequently asked questions (FAQs) Shopify Leadpages And AWeber

What is Aweber?

An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to make the integration smooth.

Does Aweber offer support for customers?

They do. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through an online form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns function within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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