ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the power to market the store in the way you wish to.
It could seem straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Should I Click An AWeber Email Link?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service based on HTML templates. As an online platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates work with RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it can be used as the one for any future newsletters.
There is a possibility of locating details such as CTA when you alter a particular part of the design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Should I Click An AWeber Email Link?
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them. This speeds the process and that you don’t experience the tension. They accept these file types when importing:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you must wait for confirmation by the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Should I Click An AWeber Email Link?
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Should I Click An AWeber Email Link?
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.