ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
It could appear easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Simple E-Mail Opt In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
So when you choose the template, make certain to select one that can also work with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and is used as the one for future emails.
There is a possibility of locating data such as CTA when you alter an element of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get will be useful for future campaigns. Depending on what they do you could make use of Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Simple E-Mail Opt In AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process so you don’t have to anxiety. They accept these file types for import:
You can choose between making use of a pre-generated subject line , or making your own. If you create one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or email, you can have their help. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Simple E-Mail Opt In AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or via email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing from here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In some way or other these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Simple E-Mail Opt In AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer service?
They can. Customer service on Aweber is available during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.