Sing In AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the power to market the store in the way you wish to.

In writing, this might appear simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber the way it works with email marketing, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Sing In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based upon HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.

Sing In AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS to Email Templates

If you run a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. Not all email templates work with RSS feeds.

So when you choose the template, make certain to select one that works with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.

You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content within an email. Consider live results from surveys as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and will be used to determine the best option for future emails.

It is attainable to discover details such as CTA when you change an element or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There is no limit in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you get will be useful for future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, and so on. Sing In AWeber

If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the data, it is also easy to transfer them. This speeds up the process so you won’t feel the stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Sing In AWeber

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This makes sure that users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. In one way or another these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to the most essential features.

The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough information to cover that.

When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you create.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) Sing In AWeber

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to facilitate the integration.

Does Aweber offer customer support?

They do. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through a form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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