ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store in the way you wish to.
On paper, it may sound easy, but it isn’t. Customers interact with you and go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Single Sign On From AWeber To Adobe Captivate Prime
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product based upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern look. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
If you decide to use a template, be certain to select one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it is used as the one for any future newsletters.
It is attainable to discover information like CTA when you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Depending on what they do, you can use Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. Single Sign On From AWeber To Adobe Captivate Prime
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them instead. It speeds up the process so you won’t feel the anxiety. They accept these file types when importing:
You have the option of using a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Single Sign On From AWeber To Adobe Captivate Prime
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign in action and where they came from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan It’s affordable too. Not too much and you will make the most of the campaign you develop.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Single Sign On From AWeber To Adobe Captivate Prime
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.