Site:Thebalance.Com The Definitive AWeber Email Marketing Review

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ECommerce and Email Marketing go in tandem. In running an online store, you’re given the power to market the store the way you want to.

On paper, it may appear straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Site:Thebalance.Com The Definitive AWeber Email Marketing Review

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based upon HTML templates. Since it is an online platform uses automation to create a more efficient campaign. After the email is sent to recipients, you can look at the data through their statistics.

Site:Thebalance.Com The Definitive AWeber Email Marketing Review

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh style. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a catch, though. Not all email templates work with an RSS feeds.

So when you choose the template, make sure you choose one that can also work with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it can be utilized as the basis for any future emails.

There is a possibility of locating information like CTA when you alter a particular part of the design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.

The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather will be useful for future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Site:Thebalance.Com The Definitive AWeber Email Marketing Review

When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using the form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process so you won’t feel the stress. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or creating your own. If you create one, you have to wait for verification from your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Site:Thebalance.Com The Definitive AWeber Email Marketing Review

If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or email.

Free Plan

In the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. One way or another the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to the most essential features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part is that service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.

When subscribed to an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you’ll create.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) Site:Thebalance.Com The Definitive AWeber Email Marketing Review

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or experienced, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.

Does Aweber offer customer support?

They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using the form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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