ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the ability to promote your store the way you want to.
In writing, this may appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Size For Email Header In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any service or product based on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For those running a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it is used as the one for future newsletters.
There is a possibility of locating details such as CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Size For Email Header In AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also possible to import them. It speeds the process and you don’t have to anxiety. They will accept the following file types when they import:
You have the decision of using an already-generated subject line or creating your own. If you create one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can get their input. All subscription plans can use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Size For Email Header In AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Size For Email Header In AWeber
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.