Software AWeber Competition

aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store in the way you wish to.

On paper, it might seem easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.

Today, even a static newsletter isn’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Software AWeber Competition

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based in HTML templates. As an online platform, it makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the information through their stats.

Software AWeber Competition

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern appearance. You can change the color as well as the font or style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

For those running blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.

There’s a caveat. Some email template templates are compatible with an RSS feeds.

If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Bonus points for having a landing page for the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and will be used as the one for any future emails.

There is a possibility of locating details such as CTA when you alter a particular part of the design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.

There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users choose to mix and match segments.

The method they use at least is sending emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you get here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. Software AWeber Competition

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build lists of up to 10 contacts using the form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process so you won’t feel the anxiety. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or making your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Software AWeber Competition

If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This makes sure that users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you send an email. Features like A/B testing may not be available, but you can begin your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to the most essential features.

The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough information to cover the basics.

When subscribed to a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you will develop.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) Software AWeber Competition

What exactly is Aweber?

Aweber is an email marketing platform for businesses and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.

Does Aweber offer customer service?

They offer it. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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