Step By Step AWeber Email Automation Setup

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the ability to promote your store in the way you wish to.

In writing, this may sound simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.

Today, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how email marketing works, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Step By Step AWeber Email Automation Setup

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based in HTML templates. Being a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.

Step By Step AWeber Email Automation Setup

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh style. You can change the color, font, or style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

If you run blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a caveat. Not all email templates can be used with RSS feeds.

If you decide to use the template, make certain to select one that works with them. If it is not, the template will be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to give their details.

You can create the heading, font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Also, points for incorporating a landing page for the email marketing system at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in an email. Think live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and is used to determine the best option for any future emails.

There is a possibility of locating details such as CTA when you change one particular aspect in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There is no limit regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To divide the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Step By Step AWeber Email Automation Setup

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create a list of up to 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process , so you don’t have to tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Step By Step AWeber Email Automation Setup

If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they come from. One way or another these features can greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to essential vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you will make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Step By Step AWeber Email Automation Setup

What is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.

Does Aweber provide customer support?

They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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