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aweber-review

ECommerce and Email Marketing go together. If you own the online business, you’re given the ability to promote your store however you would like to.

On paper, it might sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.

Today, even a static newsletters aren’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Subscribe AWeber Direct Link

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS for Email Templates

If you run blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.

There’s a catch, though. Not all email templates are compatible with an RSS feed.

When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used as the one for future email campaigns.

There is a possibility of locating data like CTA when you change an element or design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather will be useful for future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. Subscribe AWeber Direct Link

When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to build lists of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. This speeds the process and you don’t have to tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation by the Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Subscribe AWeber Direct Link

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see where they came from. One way or another the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to the most essential features.

The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you will make.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Commonly Asked Questions (FAQs) Subscribe AWeber Direct Link

What is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to make the integration smooth.

Does Aweber provide customer service?

They do. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with the form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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