ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store the way you want to.
On paper, it might sound simple, but it’s not. Customers interact with you and go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Subscribe Link AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service built upon HTML templates. Since it is an online platform uses automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates work with an RSS feed.
So when you choose the template, make sure you choose one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one for any future emails.
It is attainable to discover data like CTA when you alter a particular part of the design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get here can be used in future campaigns. Depending on what they do it is possible to use Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. Subscribe Link AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them. This speeds the process and that you don’t experience the tension. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line or making your own. If you create one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll get their input. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Subscribe Link AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Subscribe Link AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.