ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store in the way you wish to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Subscribe Link In Email AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated look. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates work with RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Also, points for incorporating the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it will be utilized as the basis for any future emails.
It’s possible to find data like CTA when you alter an element in the layout. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you have to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do you could use Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, and so on. Subscribe Link In Email AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process , so you don’t have to stress. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line , or creating your own. Except when making one, you must wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Subscribe Link In Email AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Subscribe Link In Email AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber have customer service?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.