ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the power to market the store however you would like to.
It could sound simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Subscribe When Someone Subscribes To Another List AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh style. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it will be utilized as the basis for future emails.
It’s possible to find details like CTA when you change one particular aspect or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. Subscribe When Someone Subscribes To Another List AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. While you can manually input the data, it is also easy to transfer them. It speeds up the process , so you won’t feel the tension. They will accept the following file types for import:
You have the option of using a pre-generated subject line or making your own. If you create one, you need to wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Subscribe When Someone Subscribes To Another List AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign and see where they came from. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Subscribe When Someone Subscribes To Another List AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.