ECommerce and Email Marketing go together. When you manage your own online shop, you have the option of marketing the store the way you want to.
In writing, this could sound easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Success Page AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. As a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
If you run blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
So when you choose a template, be sure to find one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and can be used to determine the best option for any future emails.
There is a possibility of locating details such as CTA when you alter one particular aspect or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. Success Page AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process so you won’t feel the anxiety. They will accept the following file types for import:
You can choose between making use of an already-generated subject line or creating your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Success Page AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they come from. In one way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you will develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) Success Page AWeber
What is Aweber?
An email-based marketing service is a must for businesses or digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber have support for customers?
They do. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.