ECommerce and Email Marketing go together. In running an online store, you’ll have the power to market the store in the way you wish to.
In writing, this may seem simple, but it’s not. You engage with customers, go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Sumo AWeber Intergration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
When you select a template, be certain to select one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future email campaigns.
It’s possible to find data such as CTA when you alter an element or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Sumo AWeber Intergration
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds the process and you won’t feel the anxiety. They accept these file types when importing:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or email, you can receive their advice. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Sumo AWeber Intergration
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they come from. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Sumo AWeber Intergration
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is available during working hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.