ECommerce and Email Marketing go together. When you manage an online store, you’re given the ability to promote your store the way you want to.
In writing, this might appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Surveygizmo Tags To Match AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. As a platform, it makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.
So when you choose the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and is utilized as the basis for any future newsletters.
It’s possible to find details like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Surveygizmo Tags To Match AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. While you can manually input the details, it’s also possible to import them. It will speed up the process , so that you don’t experience the tension. It will accept these types of files for import:
You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Surveygizmo Tags To Match AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see the source of these data. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) Surveygizmo Tags To Match AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.