ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the ability to promote your store in the way you wish to.
In writing, this might sound straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Suspender Cuenta AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service built in HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern look. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For those running a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
So when you choose the template, make certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and will be used to determine the best option for future emails.
It is attainable to discover data like CTA when you change an element in the layout. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The method they use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. Suspender Cuenta AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so you won’t feel the anxiety. It will accept these types of files for import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Suspender Cuenta AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The best part is that service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much and you will get the best out of the campaign you will develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Suspender Cuenta AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.