ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the power to market the store however you would like to.
On paper, it might appear simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Sync AWeber List To WordPress Subscribers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service based upon HTML templates. As a platform uses automation to make a streamlined campaign. When the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Some email template templates work with an RSS feeds.
So when you choose the template, make sure you choose one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be used to determine the best option to send out future email campaigns.
There is a possibility of locating information such as CTA when you alter a particular part of the design. You can try this by testing three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. Sync AWeber List To WordPress Subscribers
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also easy to transfer them. This speeds up the process so you won’t feel the stress. They will accept the following file types for import:
You have the decision of using an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Sync AWeber List To WordPress Subscribers
If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Sync AWeber List To WordPress Subscribers
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.