ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store however you would like to.
In writing, this might sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Synching AWeber With WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built upon HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates work with RSS feed.
So when you choose a template, be certain to select one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and is used to determine the best option to send out future newsletters.
It is attainable to discover details like CTA when you alter a particular part of the design. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for better results.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Synching AWeber With WordPress
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them. It will speed the process and you won’t feel the stress. They will accept the following file types when importing:
You have the option of using an already-generated subject line or making your own. Except when making one, you need to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Synching AWeber With WordPress
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Synching AWeber With WordPress
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer service?
They can. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.