ECommerce and Email Marketing go together. If you own your own online shop, you’re given the option of marketing the store the way you want to.
In writing, this may sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Syncing AWeber With WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service that are based in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates can be used with RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and is used to determine the best option for future newsletters.
It is attainable to discover data such as CTA when you alter one particular aspect of the design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The method they use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Syncing AWeber With WordPress
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using the form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed the process and that you don’t experience the anxiety. They accept these file types when importing:
You have the decision of choosing an already-generated subject line or making your own. Except when making one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll have their help. All subscription plans can use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Syncing AWeber With WordPress
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign in action and where they came from. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) Syncing AWeber With WordPress
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require an additional widget or code to facilitate the integration.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.