ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the option of marketing the store however you would like to.
In writing, this could appear simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Tax Expense AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern style. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.
When you select a template, be sure to find one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and is utilized as the basis to send out future email campaigns.
It is attainable to discover information like CTA when you alter one particular aspect of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Tax Expense AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and that you don’t experience the stress. They will accept the following file types when importing:
You have the option of choosing an already-generated subject line or creating your own. If you create one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Tax Expense AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Tax Expense AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. If you’re a novice or experienced, you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.