ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the power to market the store the way you want to.
In writing, this might sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Teachable Email Course And AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it will be used to determine the best option for any future newsletters.
It’s possible to find data like CTA in the event that you change a particular part of the design. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can utilize Aweber for more effective results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. Teachable Email Course And AWeber
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed up the process so you don’t have to stress. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Teachable Email Course And AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In one way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part, customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Teachable Email Course And AWeber
What is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. Whether you are a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.