ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the ability to promote your store the way you want to.
It could appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Templates From AWeber And Icontact
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. Being a platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates work with RSS feeds.
When you select the template, make sure to find one that is compatible with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and can be used as the one for future email campaigns.
It’s possible to find details like CTA when you change an element in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. Templates From AWeber And Icontact
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them instead. It will speed up the process , so you won’t feel the stress. It will accept these types of files for import:
You have the decision of making use of a pre-generated subject line or making your own. If you create one, you need to wait for confirmation from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Templates From AWeber And Icontact
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign in action and where they come from. One way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Templates From AWeber And Icontact
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.