ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the ability to promote your store however you would like to.
On paper, it could appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber The Conversion Pros Integrate With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates can be used with an RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it will be used as the one to send out future newsletters.
There is a possibility of locating information like CTA in the event that you change a particular part or design. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, and so on. The Conversion Pros Integrate With AWeber
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them. It speeds up the process , so that you don’t experience the anxiety. They accept these file types when importing:
You have the decision of choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. The Conversion Pros Integrate With AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) The Conversion Pros Integrate With AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.