The Pro And Cons Of Using AWeber

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store however you would like to.

On paper, it could sound straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter isn’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber The Pro And Cons Of Using AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the data through their statistics.

The Pro And Cons Of Using AWeber

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to give a modern look. You can alter the colors as well as the font or style. When you can, coding your own template also works.

RSS to Email Templates

For bloggers who have blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a catch, though. Not all email templates work with RSS feeds.

So when you choose a template, be certain to select one that works with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized to create a page that will look professional to potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future emails.

It’s possible to find details such as CTA in the event that you change an element in the layout. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.

The method they use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The data you collect will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, and so on. The Pro And Cons Of Using AWeber

When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the information, it’s feasible to upload them. This speeds up the process so that you don’t experience the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or making your own. If you create one, you have to wait for verification by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or email, you can have their help. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. The Pro And Cons Of Using AWeber

If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This will ensure that people are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In one way or another these features can assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to essential vital features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you will develop.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) The Pro And Cons Of Using AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. If you’re a novice or experienced you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or coding to facilitate the integration.

Does Aweber have support for customers?

They can. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using a form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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