ECommerce and Email Marketing go together. In running an online store, you have the ability to promote your store however you would like to.
In writing, this may sound easy, but it isn’t. You engage with customers, go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Themify And AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern look. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
When you select the template, make certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and is utilized as the basis for any future newsletters.
It is attainable to discover information like CTA when you change one particular aspect in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Depending on what they do, you can make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, and so on. Themify And AWeber
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process , so you won’t feel the stress. They will accept the following file types when they import:
You have the decision of choosing an already-generated subject line or making your own. Except when making one, you have to wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Themify And AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you will create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) Themify And AWeber
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer support?
They can. Customer service on Aweber is available during working hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.