Things Related To AWeber

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ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the power to market the store however you would like to.

It may seem straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletters aren’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber the way email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Things Related To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the details through their statistics.

Things Related To AWeber

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

If you run blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.

There’s a caveat. Some email template templates can be used with RSS feed.

If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could be used without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to give their details.

You can design the heading the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it is used to determine the best option for any future newsletters.

There is a possibility of locating details like CTA when you change a particular part or design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.

The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you get this way can be utilized in future campaigns. Depending on what they do you could utilize Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. Things Related To AWeber

If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create lists of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds up the process so that you don’t experience the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or making your own. If you create one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Things Related To AWeber

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign and see where they come from. One way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can benefit from the campaign you develop.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) Things Related To AWeber

What is Aweber?

Aweber is an email marketing platform that is suitable for companies and digital marketers. If you’re a novice or experienced you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to facilitate the integration.

Does Aweber provide customer service?

They can. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with a form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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