ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the ability to promote your store in the way you wish to.
On paper, it may sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Think Traffic Net Switched Mailchimp AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates work with an RSS feeds.
When you select the template, make sure you choose one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and can be used as the one for any future emails.
It is attainable to discover details like CTA when you alter a particular part in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, and so on. Think Traffic Net Switched Mailchimp AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. While you can manually input the information, it’s feasible to upload them. It will speed up the process , so you won’t feel the tension. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or email, you can have their help. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Think Traffic Net Switched Mailchimp AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Think Traffic Net Switched Mailchimp AWeber
What is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.