Thinkific And AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the option of marketing the store however you would like to.

In writing, this may appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.

This review will discuss Aweber and how email marketing works, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Thinkific And AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the details through their statistics.

Thinkific And AWeber

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated style. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.

RSS to Email Templates

For bloggers who have blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.

There’s a catch, though. Some email template templates can be used with an RSS feeds.

When you select a template, be certain to select one that is compatible with them. If it is not, the template will be used without them.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.

You can design the heading the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having the landing page of the email marketing system at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it is used to determine the best option for any future email campaigns.

It’s possible to find information such as CTA when you alter one particular aspect of the design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.

The solution they can use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you get here can be used for future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. Thinkific And AWeber

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed up the process so you don’t have to anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or creating your own. If you create one, you have to wait for verification from the Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Thinkific And AWeber

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This ensures that the users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. One way or another, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to the most essential features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you sufficient information to answer that.

If you are enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you create.

Aweber could be the best choice for email marketing tool for all marketer or businessperson.

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Commonly Asked Questions (FAQs) Thinkific And AWeber

What exactly is Aweber?

Aweber is an email marketing platform for companies or digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to facilitate the integration.

Does Aweber have customer service?

They do. Customer support on Aweber is available during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with the form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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