ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the power to market the store the way you want to.
On paper, it might appear simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Thrive AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
When you select a template, be certain to select one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and is used as the one to send out future email campaigns.
It’s possible to find information such as CTA when you change one particular aspect or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. Thrive AWeber
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them. This speeds the process and you don’t have to anxiety. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line or making your own. Except when making one, you need to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Thrive AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign and see where they come from. One way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Thrive AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. If you’re a novice or veteran, you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is accessible during business hours via phone, chat or email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.