Thrive Leads With AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store however you would like to.

On paper, it might appear simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan in mind, say hello to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Thrive Leads With AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.

Thrive Leads With AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

For those running a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.

There’s a caveat. Not all email templates can be used with an RSS feed.

If you decide to use a template, be sure you choose one that works with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating the landing page of the email marketing system at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is utilized as the basis for future newsletters.

It’s possible to find details such as CTA when you alter a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select and mix segments.

The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. Thrive Leads With AWeber

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process , so you won’t feel the anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation by Aweber. Aweber team. It could take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Thrive Leads With AWeber

If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In one way or another the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to the most essential features.

The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you’ll make.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) Thrive Leads With AWeber

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to facilitate the integration.

Does Aweber offer customer service?

They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through a form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.

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