ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store however you would like to.
On paper, it could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Thriveleads AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern look. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For those running blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and can be used to determine the best option for future newsletters.
There is a possibility of locating data such as CTA in the event that you change an element or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you have to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. Thriveleads AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process , so you won’t feel the anxiety. They accept these file types when importing:
You have the option of using an already-generated subject line or making your own. Except when making one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Thriveleads AWeber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign in action and where they came from. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan It’s affordable too. Not too much and you will make the most of the campaign you create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) Thriveleads AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Some of them require an additional widget or code to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is available during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.