Thriveleads Vs AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the option of marketing the store however you would like to.

It may sound straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber and how email marketing works, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Thriveleads Vs AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the details through their statistics.

Thriveleads Vs AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS to Email Templates

For those running blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email instead of going to the site.

There’s a catch, though. Some email template templates work with an RSS feed.

When you select a template, be sure to find one that can also work with them. If not, the template can be used without the templates.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements taking away from the registration form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it is utilized as the basis for any future email campaigns.

It’s possible to find data such as CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.

There’s no limitation on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The method they use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The data you collect will be useful for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. Thriveleads Vs AWeber

If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process , so that you don’t experience the tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification from your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Thriveleads Vs AWeber

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or email.

Free Plan

With the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to vital features.

The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.

When subscribed to a paid plan It’s affordable too. Not too much and you will get the best out of the campaign you create.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Frequently asked questions (FAQs) Thriveleads Vs AWeber

What exactly is Aweber?

An email-based marketing service is a must for companies and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or code to make the integration smooth.

Does Aweber provide customer support?

They offer it. Customer service on Aweber is available during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through a form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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