ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the option of marketing the store however you would like to.
In writing, this might appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Tie In AWeber Signup Forms
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated appearance. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates work with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions blocking the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it can be used to determine the best option for future newsletters.
There is a possibility of locating data such as CTA when you alter a particular part of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. Tie In AWeber Signup Forms
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the data, it is also possible to import them instead. It will speed up the process so that you don’t experience the anxiety. They will accept the following file types for import:
You have the decision of making use of an already-generated subject line or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Tie In AWeber Signup Forms
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support via chat, phone, or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan It’s affordable too. Not too much but you’ll get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Tie In AWeber Signup Forms
What is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.