ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the option of marketing the store in the way you wish to.
In writing, this may seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Traffic Wave Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any service or product built on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
So when you choose the template, make sure you choose one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and can be utilized as the basis for any future email campaigns.
It’s possible to find information like CTA when you change one particular aspect of the design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber for more effective outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. Traffic Wave Vs AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. It speeds up the process , so you don’t have to tension. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Traffic Wave Vs AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign in action and the source of these data. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) Traffic Wave Vs AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer support?
They do. The customer service of Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.