ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the power to market the store in the way you wish to.
On paper, it may seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Transfer An E-Mail Campaign From Pls To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated look. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and will be used to determine the best option for future email campaigns.
It’s possible to find data like CTA in the event that you change an element or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you have to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Transfer An E-Mail Campaign From Pls To AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the data, it is also possible to import them. It will speed the process and you won’t feel the anxiety. They will accept the following file types for import:
You can choose between making use of an already-generated subject line or making your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Transfer An E-Mail Campaign From Pls To AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they came from. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you will create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) Transfer An E-Mail Campaign From Pls To AWeber
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber offer customer support?
They do. The customer service of Aweber is available during business hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.