ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the power to market the store however you would like to.
In writing, this could sound simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Trouble Shooting AWeber And Leadpages Integratio
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based in HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates can be used with RSS feed.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and will be used as the one for any future emails.
It’s possible to find details such as CTA in the event that you change an element of the design. It is possible to test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The solution they can use at least is sending emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Trouble Shooting AWeber And Leadpages Integratio
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process , so that you don’t experience the anxiety. It will accept these types of files when they import:
You have the decision of using an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Trouble Shooting AWeber And Leadpages Integratio
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Trouble Shooting AWeber And Leadpages Integratio
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide customer service?
They can. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.