ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the power to market the store however you would like to.
In writing, this may seem straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Troubleshooting Zapier And AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated appearance. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates are compatible with an RSS feeds.
When you select a template, be certain to select one that can also work with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Bonus points for having the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it will be used as the one for future emails.
It’s possible to find information like CTA when you change a particular part or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. Troubleshooting Zapier And AWeber
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them. It speeds the process and you don’t have to tension. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you need to wait for verification by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Troubleshooting Zapier And AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) Troubleshooting Zapier And AWeber
What is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.