ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the option of marketing the store the way you want to.
On paper, it could appear simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Turn Off Double Opt In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates work with an RSS feed.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it will be utilized as the basis for future email campaigns.
There is a possibility of locating details like CTA in the event that you change one particular aspect in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, and so on. Turn Off Double Opt In AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process so you won’t feel the anxiety. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Turn Off Double Opt In AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Turn Off Double Opt In AWeber
What exactly is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or code to facilitate the integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is available during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.