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ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store in the way you wish to.

On paper, it may seem simple, but it’s not. You engage with customers, go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Twitter AWeber Support

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. As a platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the information through their stats.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh look. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.

RSS for Email Templates

For those running blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.

There’s a caveat. Not all email templates are compatible with an RSS feed.

If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. All it does is allow subscribers to give their details.

You can create the heading the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Plus points for including a landing page for the email marketing system at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Think live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be used to determine the best option for future newsletters.

There is a possibility of locating data such as CTA when you change one particular aspect in the layout. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.

The method they use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. Twitter AWeber Support

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. It will speed the process and you won’t feel the anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Twitter AWeber Support

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear each time you send an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In some way or other, these additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you’ll create.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) Twitter AWeber Support

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.

Does Aweber have customer service?

They do. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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