ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the ability to promote your store in the way you wish to.
In writing, this might sound simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Txt180 AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built in HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
So when you choose the template, make sure to find one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and will be used as the one for future newsletters.
It is attainable to discover data such as CTA when you change one particular aspect or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. Txt180 AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so that you don’t experience the stress. They accept these file types when importing:
You have the option of making use of an already-generated subject line or making your own. Except when making one, you must wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Txt180 AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Txt180 AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer support?
They do. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.