ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the ability to promote your store in the way you wish to.
On paper, it may seem simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Unable To Connect To The AWeber Api
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you are able to change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat. Not all email templates can be used with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and will be used to determine the best option to send out future newsletters.
It’s possible to find details such as CTA when you alter an element of the design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at least is sending emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, and so on. Unable To Connect To The AWeber Api
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them. It speeds up the process , so you don’t have to stress. It will accept these types of files when they import:
You have the decision of choosing an already-generated subject line or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Unable To Connect To The AWeber Api
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) Unable To Connect To The AWeber Api
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber have customer service?
They can. Customer support on Aweber is available during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.