ECommerce and Email Marketing go together. When you manage an online store, you’ll have the power to market the store in the way you wish to.
In writing, this may seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Undeliverable AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product built upon HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
When you select a template, be sure you choose one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Think live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and is used to determine the best option for any future emails.
It’s possible to find details such as CTA when you change one particular aspect or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. Undeliverable AWeber
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. It speeds up the process , so that you don’t experience the anxiety. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Undeliverable AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see where they come from. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much, and you can get the best out of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) Undeliverable AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. If you’re a novice or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.