ECommerce and Email Marketing go together. In running an online store, you’re given the power to market the store the way you want to.
It could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Undo AWeber Newsletter Change
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern appearance. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
If you decide to use the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
You can design the heading and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and is used to determine the best option for future emails.
There is a possibility of locating information like CTA when you alter an element or design. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The method they use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to utilize Aweber for better results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. Undo AWeber Newsletter Change
When a subscriber clicks a link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds up the process so that you don’t experience the anxiety. It will accept these types of files when they import:
You can choose between using a pre-generated subject line or creating your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Undo AWeber Newsletter Change
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign in action and where they come from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Undo AWeber Newsletter Change
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.