ECommerce and Email Marketing go together. When you manage an online store, you’re given the ability to promote your store in the way you wish to.
On paper, it could sound straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber United Gun Group AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based upon HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh look. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose a template, be sure to find one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it can be used as the one for future emails.
It’s possible to find data such as CTA in the event that you change one particular aspect or design. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. United Gun Group AWeber
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process , so you won’t feel the anxiety. They will accept the following file types for import:
You have the option of using an already-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. United Gun Group AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In one way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The best part, service for customers is always available. For those with no marketing background the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) United Gun Group AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is available during working hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.