ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the power to market the store however you would like to.
On paper, it could sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Unsubscribe From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service based on HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and is used to determine the best option to send out future newsletters.
It is attainable to discover details such as CTA when you change an element of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Unsubscribe From AWeber
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and that you don’t experience the tension. It will accept these types of files when they import:
You can choose between using an already-generated subject line or creating your own. If you create one, you have to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Unsubscribe From AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign in action and where they came from. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) Unsubscribe From AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.