ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the option of marketing the store in the way you wish to.
On paper, it may sound easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Upgrade AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh look. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates work with RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future newsletters.
It’s possible to find information like CTA when you alter an element or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. Upgrade AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them. It will speed up the process , so that you don’t experience the anxiety. They accept these file types when importing:
You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Upgrade AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign and see where they came from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Upgrade AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer service?
They offer it. The customer service of Aweber is available during business hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.