ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the power to market the store however you would like to.
On paper, it could appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Use AWeber With Clickfunnels
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat. Not all email templates can be used with an RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and is used as the one for any future emails.
There is a possibility of locating data like CTA when you alter a particular part of the design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Depending on what they do you could make use of Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. Use AWeber With Clickfunnels
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. This speeds up the process so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Use AWeber With Clickfunnels
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign and see where they came from. In some way or other the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you’ll develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Use AWeber With Clickfunnels
What is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.