ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store however you would like to.
In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Use Curl To Subscribe To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates work with RSS feeds.
If you decide to use the template, make sure to find one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and can be used as the one to send out future email campaigns.
It’s possible to find information such as CTA when you alter an element or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at least is sending emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do it is possible to utilize Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, etc. Use Curl To Subscribe To AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the details, it’s also easy to transfer them. This speeds up the process so you don’t have to stress. They will accept the following file types for import:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Use Curl To Subscribe To AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign in action and where they come from. In one way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Use Curl To Subscribe To AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber offer customer service?
They can. Customer service on Aweber is available during working hours via chat, phone or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.