ECommerce and Email Marketing go together. In running an online store, you’ll have the option of marketing the store however you would like to.
In writing, this might seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Use Facebook Sign Up To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated look. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be certain to select one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be used to determine the best option to send out future newsletters.
There is a possibility of locating details like CTA when you alter a particular part of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do it is possible to utilize Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. Use Facebook Sign Up To AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the data, it is also feasible to upload them. This speeds the process and you don’t have to stress. They will accept the following file types when importing:
You have the option of choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Use Facebook Sign Up To AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they came from. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part, service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) Use Facebook Sign Up To AWeber
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.